Product Strategy Template

  • Created by ex-McKinsey, Bain & BCG consultants
  • 509 PowerPoint slides and 3 Excel files
  • 5 full-length, real-life case examples
Example of a Product
Strategy template separated into different steps

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Turn insights into actionable product strategies.

Synthesize your market and customer insights and translate them into executive-ready product strategy decks ranging from weekly product updates to full cases for new ventures.

Best-practice slides
Best-practice slides

509 PowerPoint slides covering typical aspects of a product strategy from market analysis, target segments, and customer journeys to IT setup, feature lists, and roadmaps.

Full-length case examples
Full-length case examples

Five full-length case examples based on real cases to inspire you and help you see what a finished product strategy can look like.

Step-by-step guide
Step-by-step guide

Practical guide with best-practice tips on how to create product strategy decks, developed by ex-consultants from McKinsey, BCG, and Bain.

Easy to recolor, tweak, and edit

All slides in the Product Strategy Template are 100% customizable, meaning you can change everything from colors to fonts to layouts to footnotes. Copy/past individual slides or steal entire sections. Match the template to your company format and color schemes with just a few easy clicks and give it your own personal style.

Fully customizable

Created by top-tier consultants

This Product Strategy Template is designed by former consultants from McKinsey, Bain, and BCG. Across hundreds of projects, we've refined the frameworks, analyses, and best practices used to define winning products. We've distilled those insights into a clear, actionable template - so you can build product strategies with the same rigor, clarity, and confidence as a top-tier consultant.

Template details

Our Product Strategy Template is based on a proven framework

Our Product Strategy Template is built on a robust structure used by top tier management consultants in thousands of organizations across the world.

Ideal for a range of use cases...

5 full-length examples included

The Product Strategy Template includes five real-world, consulting-grade product strategy examples: a quarterly update for a data provider, a product strategy for an existing SaaS player, and three cases outlining the full strategy and business case for new products. Each example delivers actionable insights to inspire your own strategy.

509 ready-to-use PowerPoint slides

509 customizable, plug-and-play PowerPoint slides with a best-practice guide, ready-to-use template slides for you to immediately use in your own deck, five full-length examples that you can edit, and a helpful checklist for creating great presentations.

3 supporting Excel files

A ready-to-use Excel file for building a quick business case for your product, as well as two Excel files related to case examples so you can see the filled-out versions of both a simple and very complex financial analysis.

What can you use the Product Strategy Template for?

  1. Create and present a full product strategy that ties into your company's overall strategy and/or a weekly or quarterly product strategy update
  2. Analyze and describe all necessary areas with associated hypotheses for what the product (existing or new) should look like including value proposition, customer segments, business model and price point, IT setup, brand, team structure etc.
  3. Discuss all necessary areas with associated hypotheses related to how a new product/business/innovation should interface and integrate with the Group or main business(es) including positioning, data system integrations, governance etc.
  4. Analyze potential risks and possible mitigation tactics related to building and launching a new product or new features including cannibalization, brand value etc.
  5. Present timelines and roadmaps for product development
  6. Analyze financials and create a detailed Excel business case with strategic KPIs and other important metrics
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Chris BayerIndependent consultant

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Nov 28, 2025
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Nov 25, 2025
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Your templates are great. Thank you very much for the great resource content.
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