Competitive Market Analysis Template
- Created by ex-McKinsey & BCG consultants
- 312 fully editable PowerPoint slides
- 5 full-length, real Fortune500 examples included
- Also available in native Google Slides
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Turn market data and research into insights
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312 PowerPoint slides based on proven consulting frameworks complete with storyline and best-practice slide-layouts and graphics
Best-practice tips and tricks for taking your competitive market analysis report to the next level, as used by ex-McKinsey, Bain, and BCG consultants
5 real-life, full-length case examples so you can see what a top-tier consulting market analysis looks like in different situations
Competitive Market Analysis
What’s inside the Slideworks Competitive Market Analysis Template?
The Slideworks Competitive Market Analysis Template is a 312-slide PowerPoint and Google Slides template created by ex-McKinsey, Bain, and BCG consultants who have delivered hundreds of market analysis projects. It follows the six-part structure top consulting firms use for market reports: Summary, Questions, Research, Findings, Recommendations, and Methodology.
The template turns market data and research into a structured, decision-ready analysis: sizing a market, benchmarking competitors, and running industry deep-dives, with best-practice slide layouts, graphs, and a consulting checklist for finalizing the report. Five full-length, real Fortune 500 market analysis examples are included, so you can see exactly what a top-tier finished report looks like before you build your own.
Strategy teams, analysts, and consultants typically use this template for market sizing (TAM/SAM/SOM), competitive analysis, and industry deep-dives – as a standalone market study or as the market chapter of a strategy deck.
What’s included
| Component | Contents |
|---|---|
| Report structure | Summary · Questions · Research · Findings · Recommendations · Methodology |
| Analysis coverage | Market sizing, competitive benchmarking, industry deep-dives, market study |
| Worked examples | 5 full-length, real Fortune 500 market analysis reports |
| Slide library | 312 fully editable slides |
| Extras | Best-practice guide, consulting checklist, presentation tips |
| Formats | Native PowerPoint and native Google Slides |
Easy to recolor, tweak, and edit
Created by top-tier consultants
Our Competitive Market Analysis Templates is based on a proven structure
This Competitive Market Analysis template follows the tried-and-tested structure used by McKinsey, BCG, and Bain, effectively turning market data and research into strategic insights
This template is ideal for...
5 real-life examples included
The Competitive Market Analysis Template includes 5 real-life, full-length examples so you can see what a top-tier consulting market analysis looks like.
The selected examples cover both B2C and B2B markets and illustrate how insights from both quantitative and qualitative market research can be distilled and communicated in an effective way.
312 PowerPoint slides
The Competitive Market Analysis template contains an extensive library of ready-to-use slides, and real-life case examples developed by ex-McKinsey, BCG, and Bain consultants.
“These templates have been a life saver for me and my team! We used to waste so much time trying to build slides based on old decks or PDFs. This is so much easier and looks much more professional.”
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