
How to Write a Market Entry Report: The Structure McKinsey, BCG, and Bain Use
A market entry report compares geographies to support expansion decisions. Explore the structure McKinsey, BCG, and Bain use to build one.
Apr 8, 2026

When creating a new presentation or project report it can be helpful to see how others have done it in the past.
Here, we have gathered some slide decks from BCG (The Boston Consulting Group) that are publicly available across the internet. To make it easier for you to get an overview, we've divided them into categories and sorted them chronologically.
Some of the decks are .pptx-files but most are .pdf or only available in an online version. There are several longer, interesting client reports but be aware that these are for the most part older. In addition, there are several industry reports and conference/speaker decks, as well as a full-length client proposal.
You can find similar lists of presentations for McKinsey here and Bain here. Or see an insider guide on how BCG creates slides in our post on slide creation.
If you want to see some recent real-life consulting slides used with corporate clients, go to our templates to get specific full-length case examples related to each topic.
Client projects:
Proposals:
Check out more on writing consulting proposals in our blog post on best practice consulting proposal tips, or our blog post where we pick apart a full McKinsey proposal and discuss what works and why.
Case and student materials:
Industry reports/market overviews:
Commercial Trading BU SteerCo 1 Pre-read (2025)
Short 9 page pre-read for the Steering Committee as part of a growth project for a business unit within PC1 Group. Covers historical performance, capability assessment, and food for thought data points for the next phase.
Good inspiration for: Using color and bold font in text to highlight key messages.

Bank of Maharashtra: Q3-FY23 Results (2023)
12 page report going over the financial performance of Bank of Maharashtra in India, comparing the performance to industry benchmarks.
Good inspiration for: Benchmarking numbers in a clear and convincing way.

The Economic Impact of Ford and the F-Series (2020)
29 page presentation examining the importance of the F-Series and Ford to the US economy through the lenses of employment, GDP, and manufacturing impact, as well as through comparisons to other US products and companies. More externally focused than actual client project.
Good inspiration for: Disaggregating data into various drivers, especially when using waterfall charts to illustrate the impact of the drivers on ther overall number.

Campus Reopening Guide (2020)
Text-heavy 16 page deck going over guidelines for higher education institutions in Washington state when reopening after COVID-19. Broken into baseline recommendations, optional considerations, and recommended protocols.
Good inspiration for: Using a basic three-part framework to make complicated and detail-oriented messages more easy to digest.

We will keep adding new presentations, diving into each deck and pulling out the best lessons, so come back and visit for future updates...