Strategy
How to Write a Market Entry Report: The Structure McKinsey, BCG, and Bain Use
A market entry report compares geographies to support expansion decisions. Explore the structure McKinsey, BCG, and Bain use to build one.
Apr 8, 2026
DISCLAIMER OF AFFILIATION: Slideworks is an independent entity and is not affiliated or endorsed by, or in any way officially connected with BCG, McKinsey or Bain. All references to these companies are for informational or comparative purposes only and does not imply any association with or endorsement by the aforementioned companies.
When creating a new presentation or project report it can be helpful to see how others have done it in the past.
Here, we have gathered some slide decks from BCG (The Boston Consulting Group) that are publicly available across the internet. To make it easier for you to get an overview, we've divided them into categories and sorted them chronologically.
Some of the decks are .pptx-files but most are .pdf or only available in an online version. There are several longer, interesting client reports but be aware that these are for the most part older. In addition, there are several industry reports and conference/speaker decks, as well as a full-length client proposal.
You can find similar lists of presentations for McKinsey here and Bain here. Or see an insider guide on how BCG creates slides in our post on slide creation.
If you want to see some recent real-life consulting slides used with corporate clients, go to our templates to get specific full-length case examples related to each topic.
Full list of available Boston Consulting Group presentations
Client projects:
- BCG - Commercial Trading BU SteerCo 1 Pre-read (2025)
- BCG - Bank of Maharashtra: Q3-FY23 Results (2023)
- BCG - The Economic Impact of Ford and the F-Series (2020)
- BCG - Campus Reopening Guide (2020)
- BCG - Nursing Facility Task Force: Massachusetts Healthcare Collaborative (2019)
- BCG - Progress Review of NHAI Regional Offices (2017)
- BCG - RO Gandhinagar Minister Review (2017)
- BCG - Budgetanalyse af Forsvaret 2017 (2017) [IN DANISH]
- BCG - Budgetanalyse af Forsvaret 2017 Materialesamling – Del 2 (2017) [IN DANISH]
- BCG - Melbourne as a Global Cultural Destination - Final Report (Summary) (2017)
- BCG - Project SAKSHAM: Driving Sustainable Performance Transformation -Preliminary discussion on Copper - (2016)
- BCG - Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare - Presentation of findings to City Council (2016)
- BCG - Interim Project Update To Dallas Animal Shelter Commission (2016)
- BCG - Corporate Ventures in Sweden: How to improve the connection between Swedish start-ups and corporations? (2016)
- BCG - Victoria's Creative and Cultural Economy - Fact Pack (2015)
- BCG - Unlocking the growth opportunity of the 'Responsible Consumer' - Unilever work session (2015)
- BCG - Project Udaan – Strategic roadmap for Projects Business (2014)
- BCG - Project Denali: Dell and Pivotal deal (2013)
- BCG - The Open Education Resources ecosystem: An evaluation of the OER movement’s current state and its progress toward mainstream adoption (2013)
- BCG - Reshaping NYCHA support functions - BCG Engagement: key findings and recommendations (2012)
- BCG - Evaluating NYC media sector development and setting the stage for future growth: Final Report (2012)
- BCG - Study on enhancing the competitiveness of the iron and steel industry in Malaysia: Final report (2012)
- BCG - BCG Assessment of Pathways to Education - Executive Summary (2011)
- BCG - Healthcare System Reform and Short-term Opportunities - Iceland Health Care System project (2011)
- BCG - Project US Mail Volumes to 2020 (2010)
- BCG - Value guided healthcare as a platform for industrial development in Sweden - feasibility study: Final Documentation (2009)
- BCG - Value guided healthcare as a platform for industrial development in Sweden - feasibility study: Conference presentation (2009)
- BCG - Cost Efficiency in Delaware Education: Final report on efficiency opportunities (2008)
- BCG - Cost Efficiency in Delaware Education: Appendix to final report on efficiency opportunities (2008)
- BCG - Port of Los Angeles Clean Truck Program: Presentation to the Los Angeles Board of Harbor Commissioners (2008)
- BCG - San Pedro Bay Clean Truck Program: CTP options analysis (2008)
Proposals:
- BCG - Proposal for Spend Analysis and Procurement Consulting Services for the Commonwealth of Virginia (2022)
- BCG - Draft BCG proposal to Mercury, Genesis Energy, Meridian and Contact Energy to develop a roadmap for a low carbon energy system (2022)
- BCG - Request For Proposal (RFP): For Strategic Management Consulting Services (2022)
- BCG - Interoperables Verfahren für Internet und mobile Zahlungen: Angebot zur Erstellung eines Feinkonzepts (2012)
Check out more on writing consulting proposals in our blog post on best practice consulting proposal tips, or our blog post where we pick apart a full McKinsey proposal and discuss what works and why.
Case and student materials:
- BCG - Perspective on Consulting and BCG (2022)
- BCG - STAR: Sinarmas Training and Development Academy - Driving Analysis to Insight: Getting to the "So What" (2017)
- BCG - Candidate Screening Criteria (2017)
- BCG - BCG's approach to portfolio strategy – Evolution from the 1960's growth/share matrix to today's frameworks (2016)
- BCG - BCG Case Study Workshop (date unknown)
- BCG - Chicken Pox vaccine - 1st round interview (date unknown)
- BCG - Amazonian dinosaur - 1st round interview (date unknown)
- BCG - Online Case Experience Practice Case Answer Guide (date unknown)
- BCG - Frozen food performance, Mock interviews (date unknown)
Industry reports/market overviews:
- BCG - In the Race to Adopt AI, Asia-Pacific Is the Region to Watch (2025)
- BCG - Unlocking Potential from AI and GenAI: Finance (2024)
- BCG - Unlocking Impact from AI: Customer Service Operations (2024)
- BCG - BCG AI Radar - From Potential to Profit with GenAI (2024)
- BCG - Retail Media 3.0: How to Future Proof Your RMN (2024)
- BCG - 2023 India M&A Report (2023)
- BCG - BCG TRANSFORM AND SPECIAL SITUATIONS INDEX: Why One in Five European Companies Needs to Transform (2024)
- BCG - Gen Z Attitudes Toward Higher Education: Community colleges versus four-year degrees (2023)
- BCG - Impact of IRA, IIJA, CHIPS, and Energy Act of 2020 on Clean Technologies (2023)
- BCG - Leadership with a Powerful Purpose (2023)
- BCG - The Future of Sales and Marketing Is Here Executive Perspectives (2022)
- BCG - The CEO’s Dilemma - Building Resilience Through Competitive Cost Position (2022)
- BCG - The CEO’s Dilemma - Transform for Resilience (2022)
- BCG - BCG Investor Perspectives Series Pulse Check #21 (2022)
- BCG - IT Services - The Rates of Success, Goals, and Future Priorities of Digital Transformations, by Sector (2022)
- BCG - A Pricing Playbook for CPG Companies Amid Inflationary Pressure (2021)
- BCG - Artificial Intelligence: Ready to Ride the Wave? (2021)
- BCG - IT Services Quarterly overview (2021)
- BCG - Measure To Grow: Drive Double-Digit Growth by Measuring Marketing Right (2021)
- BCG - Digital Ventures - Green Venture opportunities (2021)
- BCG - The Race for Innovation Executive Perspectives (2021)
- BCG - BCG Telco Sustainability Index 2020 (2021)
- BCG - What’s Chipping Away at Automotive Production (2021)
- BCG - Upstream O&G M&A environment (2020)
- BCG - Navigating through COVID-19 and oil supply-demand shock (2020)
- BCG - Win The Fight: Crush and Contain for Safer Reopening (2020)
- BCG - What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19? (2020)
- BCG - Urban Mobility Is Evolving in Unexpected Ways Due to COVID-19 (2020)
- BCG - Global Restart: Key Dynamics COVID-19 BCG Perspectives Series (2020)
- BCG - COVID-19 Rapid Response Crisis Checklist (2020)
- BCG - What's Keeping Women out of Data Science? (press deck) (2020)
- BCG - Driving Change in Racial Equity (2020)
- BCG - Fast-moving consumer goods: Driving value creation in an era of disruption (2020)
- BCG - US CPG Growth Leaders: Who they are and why they win (2020)
- BCG - COVID-19 Therapies and Vaccines (2020)
- BCG - Retail Banking in the New Reality (2020)
- BCG - COVID-19 - Urban Mobility Is Evolving in Unexpected Ways (2020)
- BCG - Academic healthcare networks and international experiences (2019)
- BCG - The Bionic Future (2019)
- BCG - Seven Forces Reshaping Enterprise Software (2019)
- BCG - Decoding the Chinese Internet 2.0: Get Ready for the Next Chapter (2019)
- BCG - Leading in an Era of Constant Change - The Head, Heart, and Hands of Transformational Leadership (2019)
- BCG - The Role of New, Renewable and Clean Energy in Achieving SDG7: Policy, Investment, Technology (2019)
- BCG - In support of the APS Review: Future trends and scenario planning to 2030 - Appendix – APS Megatrend Survey (2019)
- BCG - The end of management as we know it? - Could agile can be an antidote to this existential crisis? (2019)
- BCG - The Great Mobility Tech Race: Winning the battle for future profits (2018)
- BCG - What AI & Advanced Analytics mean for strategy (2018)
- BCG - Pioneering One Africa: The Companies Blazing a Trail Across the Continent (2018)
- BCG - Shifting Trade Rules and the Future of North America's Auto Industry (2018)
- BCG - 2018 Local Dynamos: Emerging-Market Companies Up Their Game (2018)
- BCG - Global Challengers 2018: Digital Leapfrogs - Research Highlights (2018)
- BCG - Takeaways from a Simulated Cyber Attack (2018)
- BCG - Russian Consumers and the New Economic Reality: Russian Consumer Sentiment 2018 (2018)
- BCG - The Great Mobility Tech Race - Winning the battle for future profits (2018)
- BCG - Transforming retail through advanced analytics & AI (2018)
- BCG - 2018 True-Luxury Global Consumer Insight (2018)
- BCG - Understanding the path to digital marketing maturity - Digital Marketing Maturity study - Australia & New Zealand (2018)
- BCG - Digital consumer spending in India: A $100 Bn opportunity (Google collaboration) (2018)
- BCG - Decoding the Chinese Internet (2017)
- BCG - The True-Luxury Global Consumer Insight (2017)
- BCG - Decoding the digital opportunity in retail (2017)
- BCG - Bringing innovation to the front-line - Vector Control market features and incentives for innovation (2017)
- BCG - The Electric Car Tipping Point (2017)
- BCG - The Role of The Regulator in Enabling Digitization of The Insurance Industry (2017)
- BCG - Decoding the Chinese Internet 2.0: Get Ready for the Next Chapter (2017)
- BCG - Sprinting to Value in Industry 4.0: Perspectives from and Implications for U.S. Manufacturers (2016)
- BCG - Next Generation Manufacturing - Winning through Technology & Innovation (2016)
- BCG - Private Sector Opportunity to Improve Well-Being (2016)
- BCG - 10 Steps To Sustainability (2016)
- BCG - 2014 Biopharmaceutical Partnering Survey (2015)
- BCG - BCG on Postmerger Integration: A handbook for senior executives (2015)
- BCG - True-Luxury Global Consumer Insight (2015)
- BCG - The Shifting Economics of Global Manufacturing (2015)
- BCG - The Media and Entertainment Industry in NYC: Trends and Recommendations for the Future (2015)
- BCG - Data privacy by the numbers (2014)
- BCG - Strategic Infrastructure: Steps to Operate and Maintain Infrastructure Efficiently and Effectively (2014)
- BCG - Smart Cities – how to master the world's biggest growth challenge (2014)
- BCG - Health Systems Leapfrogging in Emerging Economies (2014)
- BCG - Hyperconnected Travel and Transport in Action (2014)
- BCG - Sustainability's next frontier: Walking the talk on the sustainability issues that matter most (2014)
- BCG - Made in America, Again: Third Annual Survey of U.S.-Based Manufacturing Executives (2014)
- BCG - The Innovation Bottom Line: How Sustainability is Paying Off (2013)
- BCG - Shareholder value creation in a hesitant economy (2013)
- BCG - Best Countries to Live in: Findings from BCG's 2013 global consumer sentiment survey (US-focused results) (2013)
BCG client projects
Commercial Trading BU SteerCo 1 Pre-read (2025)
Short 9 page pre-read for the Steering Committee as part of a growth project for a business unit within PC1 Group. Covers historical performance, capability assessment, and food for thought data points for the next phase.
Good inspiration for: Using color and bold font in text to highlight key messages.
Bank of Maharashtra: Q3-FY23 Results (2023)
12 page report going over the financial performance of Bank of Maharashtra in India, comparing the performance to industry benchmarks.
Good inspiration for: Benchmarking numbers in a clear and convincing way.
The Economic Impact of Ford and the F-Series (2020)
29 page presentation examining the importance of the F-Series and Ford to the US economy through the lenses of employment, GDP, and manufacturing impact, as well as through comparisons to other US products and companies. More externally focused than actual client project.
Good inspiration for: Disaggregating data into various drivers, especially when using waterfall charts to illustrate the impact of the drivers on ther overall number.
Campus Reopening Guide (2020)
Text-heavy 16 page deck going over guidelines for higher education institutions in Washington state when reopening after COVID-19. Broken into baseline recommendations, optional considerations, and recommended protocols.
Good inspiration for: Using a basic three-part framework to make complicated and detail-oriented messages more easy to digest.
Nursing Facility Task Force: Massachusetts Healthcare Collaborative (2019)
Short 10 page deck going over the current problem with labor shortages in Massachusetts' nursing staff, the collaborative approach taken to finding new staff, a methodology overview to identify most important job groups, and the initiatives to reverse the situation and associated timeline. Note, downloads directly as .pptx-file.
Good inspiration for: Showcasing funnels and methodology slides.
Progress Review of NHAI Regional Offices (2017)
23 page status report on an ongoing project for the Ministry of Road Transport & Highways in India. Systematically runs through all the projects that have been awarded to contractors or are being awarded. Quite text-heavy.
Good inspiration for: Waterfall charts.
RO Gandhinagar Minister Review (2017)
Summarized 9 page status report on an ongoing project for the Ministry of Road Transport & Highways in India (same project as deck above).
Good inspiration for: Summary slides on progress, as well as formatting a text-heavy slide in a way that makes it visually appealing and easy to digest.
Budgetanalyse af Forsvaret 2017 (2017) [IN DANISH]
Full 190 page report on cost savings in the Danish Defence. Summarizes the full cost savings potential before breaking it down by area, and then further by initiative one-pagers. Note that the report is in Danish.
Good inspiration for: Effectively summarizing a lot of numbers, and creating consistent formats for one-pagers with baseline etc. to make comparison of initiatives easier.
Budgetanalyse af Forsvaret 2017 Materialesamling – Del 2 (2017) [IN DANISH]
482 page appendix to the report above. Collects various analyses and data that lies behind the conclusions summarized in the report. Note that the report is in Danish.
Good inspiration for: Classic slide layouts in many different directions.
Melbourne as a Global Cultural Destination - Final Report (Summary) (2017)
56 page final report on how Melbourne can become a cultural destination. Goes over the current "performance" of Melbourne against benchmark cities, which dimensions are important and how Melbourne stacks up, and finally what the strategic priorities are for Melbourne to achieve its goal of becoming a more attractive destinations for artists etc.
Good inspiration for: A straight-forward, classic strategy report following the best practice frameworks.
Project SAKSHAM: Driving Sustainable Performance Transformation -Preliminary discussion on Copper - (2016)
Short 12 page summary deck on the current copper consumption of the client, a breakdown of alternatives, and a discussion of potential cost savings.
Good inspiration for: Simply and effectively presenting a situation and potential solutions using numbers.
Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare - Presentation of findings to City Council (2016)
Four deliverables from the same project on loose dogs in Dallas in one file; a 57 page presentation to City Council with key findings, strategic recommendations, and next steps, a 93 page white paper with the same content in written form, a 116 page deck detailing the strategic initiatives, and a 138 page deck with various background data and working materials.
Good inspiration for: Summarizing a full project with many data points and analyses in one action-oriented executive-level document.
Interim Project Update To Dallas Animal Shelter Commission (2016)
27 page deck to give an update on the project findings so far and a summary of next steps in the project. Part of the "Loose Dogs in Dallas" project above.
Good inspiration for: Aligning expectations upfront in the update to get buy-in on a project and the direction it is going.
Corporate Ventures in Sweden: How to improve the connection between Swedish start-ups and corporations? (2016)
28 page deck describing the state of corporate venturing in Sweden. Describes the market in quantitative terms and explores different corporate venture setups with examples and quotes.
Good inspiration for: Illustrating how a country or company performs compared to peers, as well as using graphical layouts in various ways to minimize text on a slide.
Victoria's Creative and Cultural Economy - Fact Pack (2015)
65 page deck for the State Government of Victoria, Australia with facts on the creative and cultural economy of Victoria. Prepared as one of 13 fact packs to form a starting point for further work by the department.
Good inspiration for: Layout inspiration for different types of data from quantitative to qualitative.
Unlocking the growth opportunity of the 'Responsible Consumer' - Unilever work session (2015)
95 page deck for Unilever meant as the analytical basis for a workshop. Extensively covers market findings, examples from players in similar markets or situations, and potential implications for Unilever.
Good inspiration for: Charts, charts, charts.
Project Udaan – Strategic roadmap for Projects Business (2014)
19 page deck for Blue Star in India. Discusses the market landscape, opportunity size, attractiveness assessment of different segments, and finally prioritization of segments to target.
Good inspiration for: A real example of a market study, similar to the ones found in our Competitive Market Analysis template.
Project Denali: Dell and Pivotal deal (2013)
Short 16 page deck prepared as part of an M&A transaction. Discusses the impact of splitting the target into a core and new business, as well as separating some functions.
Good inspiration for: How to cover both quantitative and qualitative aspects of a pivotal decision, as well as cleanly illustrating the overall mechanisms and questions in play.
The Open Education Resources ecosystem: An evaluation of the OER movement’s current state and its progress toward mainstream adoption (2013)
23 page deck on the Open Education Resources ecosystem and how to make it more mainstream. Includes a graphic overview of the ecosystem and how different parts interact, as well as survey data with attached quotes on what is needed to make OER mainstream.
Good inspiration for: Illustrating an ecosystem and using colors to help the audience connect analysis to that ecosystem.
Reshaping NYCHA support functions - BCG Engagement: key findings and recommendations (2012)
112 page deck with key findings and recommendations for the New York City Housing Authority's support functions with the aim to achiever greater efficiency and effectiveness and free up resources for other areas.
Good inspiration for: Creating a dense yet actionable report to summarize findings systematically.
Evaluating NYC media sector development and setting the stage for future growth: Final Report (2012)
Classic 42 page final report on a project for New York City on the NYC media sector. Includes an overview of the sector and how to position NYC in the future.
Good inspiration for: Classic consulting slides with charts and bullets, solid action titles, and trend overviews.
Study on enhancing the competitiveness of the iron and steel industry in Malaysia: Final report (2012)
212 page final report on the iron and steel industry in Malaysia. Follows the tried-and-true structure of "Where are we today", "Where we want to be", and "How do we get there".
Good inspiration for: Describing industry dynamics and supply chains with diverse slide layouts.
BCG Assessment of Pathways to Education - Executive Summary (2011)
16 page executive summary deck for NGO Pathways to Education in Canada. Goes over the impact the program has and the benefits of it.
Good inspiration for: Quantifying various benefits that can sometimes be hard to formulate.
Healthcare System Reform and Short-term Opportunities - Iceland Health Care System project (2011)
135 page report on potential opportunities for short term cost savings and long term healthcare reform for the Iceland Health Care System. Describes the health care system, assesses current performance, and finally recommends key changes needed.
Good inspiration for: Presenting large amounts of data in a clear and understandable way. Many good charts!
Project US Mail Volumes to 2020 (2010)
24 page main deck and 17 pages of appendix forecasting US mail volumes. Includes sections on objectives and approach, results, global benchmarks, and implications for USPS.
Good inspiration for: How to build and present a solid market forecast.
Value guided healthcare as a platform for industrial development in Sweden - feasibility study: Final Documentation (2009)
85 page final report on reforming the Swedish healthcare system. Includes sections on starting position, shared vision, and way forward including suggested governance model, business case, and roadmap with milestones.
Good inspiration for: Presenting a full-scale transformation in simple and clear terms, although high-level.
Value guided healthcare as a platform for industrial development in Sweden - feasibility study: Conference presentation (2009)
25 page companion presentation version of the final report above.
Good inspiration for: Which slides are relevant for conferences vs. in a full, reading deck.
Cost Efficiency in Delaware Education: Final report on efficiency opportunities (2008)
48 page final report on cost savings opportunities in the Delaware educational system. Covers objectives and approach, and then deep-dives into each opportunity area.
Good inspiration for: Creating a classic cost savings report.
Cost Efficiency in Delaware Education: Appendix to final report on efficiency opportunities (2008)
195 page companion report to the final report above on cost savings. Contains detailed analyses on all areas covered in the main report.
Good inspiration for: Project timeline for an efficiency project, as well as many good analysis slides.
Port of Los Angeles Clean Truck Program: Presentation to the Los Angeles Board of Harbor Commissioners (2008)
21 page presentation report on three options to achieve the goals of the Clean Truck Program (CTP). Goes over the current state of the system, how different elements interact, which three options exist to achieve the CTP goals, and finally the recommended option.
Good inspiration for: Presenting options and pros and cons of each.
San Pedro Bay Clean Truck Program: CTP options analysis (2008)
81 page companion report to the presentation above. Includes the CTP objectives, operating model components and levers, the analytical approach BCG has used, an evaluation of operating model options, and finally a comparison of options and conclusions.
Good inspiration for: How to present an expected impact from a lever and why that will happen.
BCG proposals
Proposal for Spend Analysis and Procurement Consulting Services for the Commonwealth of Virginia (2022)
79 page RfP response from BCG for spend analysis and procurement for the Commonwealth of Virginia. In document form with screenshots of slides. Includes BCG's overall approach and a detailed plan, as well as qualifications and of course price.
Good inspiration for: Presenting a plan, as well as a specific procurement playbook.
Draft BCG proposal to Mercury, Genesis Energy, Meridian and Contact Energy to develop a roadmap for a low carbon energy system (2022)
11 page written proposal on the pathways towards a low carbon energy system in New Zealand. Includes sections on BCG's understanding of context and problem, the objectives and proposed deliverables, scope, proposed timeline, and finally methodology.
Good inspiration for: Creating a text-based proposal that is not too dense or long.
Request For Proposal (RFP): For Strategic Management Consulting Services (2022)
85 page written proposal for strategic management consulting services for government work. Heavily redacted, unfortunately.
Good inspiration for: Seeing how an RfP response fits into the original brief and how different suppliers were evaluated (see website for all documents)
Interoperables Verfahren für Internet und mobile Zahlungen: Angebot zur Erstellung eines Feinkonzepts (2012)
121 page proposal for a new payments system (note, entire proposal is in German). Goes over the context for the project, the current market situation in Germany, requirements for a new payment method, key components of a new system, proposed approach, and finally why BCG is the right partner.
Good inspiration for: Creating a detailed, client-first proposal showcasing expertise without screaming "BCG BCG BCG".
BCG case and student materials
Perspective on Consulting and BCG (2022)
17 page presenting to students at Washington University on what consulting and BCG is, how to apply, and what to expect.
Good inspiration for: What the interview process is for an internship at BCG.
STAR: Sinarmas Training and Development Academy - Driving Analysis to Insight: Getting to the "So What" (2017)
35 page training deck on getting to the "so what" i.e., the implications of an analysis. Includes hands-on steps and exercises to understand what the "so what" is and how to find it.
Good inspiration for: Turning your analysis into insight.
Candidate Screening Criteria (2017)
4 pages from internal deck on CV screening criteria for BCG candidates. Includes how academic and non-academic achievements are viewed and a list of top previous employers in London.
Good inspiration for: How BCG views a candidate's CV and experience.
BCG's approach to portfolio strategy – Evolution from the 1960's growth/share matrix to today's frameworks (2016)
23 page presentation on the BCG growth-share matrix, where it originated from, what it means, and how to use it practically. Presented as a guest lecture at Aalto University.
Good inspiration for: Getting an firm understanding of the portfolio matrix strategy and what it actually means.
BCG Case Study Workshop (date unknown)
16 page deck describing practical tips and tricks for acing a case interview at BCG. Includes tips for preparing and two exercises on SCQA and structuring hypotheses. Part of a workshop.
Good inspiration for: Small things you can do to prepare for an interview at BCG.
Chicken Pox vaccine - 1st round interview (date unknown)
19 page case interview, similar to the one below. Includes prompts and questions for the candidate, as well as a guide for the interviewer.
Good inspiration for: What a case interview might look like at BCG.
Amazonian dinosaur - 1st round interview (date unknown)
19 page case interview for potential BCG candidates. Includes the background / context and case prompts given to the candidate (the grey slides), as well as the suggested approach for the interviewer to benchmark the candidate's answer up against (white slides).
Good inspiration for: How to think and answer like a consultant, no matter the potential case subject.
Online Case Experience Practice Case Answer Guide (date unknown)
18 page practice case for BCG candidates. Includes the question and right answer, as well as an explanation of why the answer is the correct one.
Good inspiration for: How to answers questions in a consulting interview.
Frozen food performance, Mock interviews (2014-2015)
16 page mock case used for interviews at BCG. Unlike most materials available online, this mock case includes a detailed guide for the interviewer including potential responses from the candidate and what and how to test various aspects needed to pass the interview.
Good inspiration for: What BCG values when doing case interviews.
BCG industry reports and market overviews
In the Race to Adopt AI, Asia-Pacific Is the Region to Watch (2025)
15 page presentation on how companies can come out ahead in the GenAI transformation. Includes some general statistics on the GenAI investments and adoption, and what GenAI leaders are focusing on.
Good inspiration for: Classic market slides and surveys.
Unlocking Potential from AI and GenAI: Finance (2024)
23 page presentation on how the finance sector can benefit from AI. Goes over what next-gen finance functions can look like, how AI can transform finance companies, different use cases and examples, and how to get started on a high level.
Good inspiration for: Presenting a complete transformation story in a short and concise deck.
Unlocking Impact from AI: Customer Service Operations (2024)
24 page presentation similar to the one above. Focuses on how AI can benefit customer service functions, especially transforming the customer journey and increasing commercial excellence.
Good inspiration for: Illustrating value chains and journeys in analytical, systematic ways.
BCG AI Radar - From Potential to Profit with GenAI (2024)
18 page presentation summarizing results from a global survey among executives on AI and GenAI.
Good inspiration for: Different ways of presenting survey results that are visually exciting.
Retail Media 3.0: How to Future Proof Your RMN (2024)
24 page presentation on how retail media sales are projected to change and why, as well as what can be done by retail media networks to keep ahead of the changes.
Good inspiration for: Presenting a mix of survey results, market data, and insights without feeling disjointed.
BCG TRANSFORM AND SPECIAL SITUATIONS INDEX: Why One in Five European Companies Needs to Transform (2024)
Short 7 page presentation on why European companies feel increasing pressure to restructure / transform their companies. Focuses mainly on what type of companies feel pressured, not so much why they feel pressured.
Good inspiration for: Presenting "then-now" charts.
2023 India M&A Report (2023)
36 page report on the M&A landscape in India. Includes a snapshot of the current situation, expected tailwinds, and a call-to-action for CEOs and leaders.
Good inspiration for: Including a "so what" in a market report.
Gen Z Attitudes Toward Higher Education: Community colleges versus four-year degrees (2023)
16 page report on survey results among Gen Z students in the US.
Good inspiration for: Different ways of presenting survey results, as well as crafting a cohesive narrative between results.
Impact of IRA, IIJA, CHIPS, and Energy Act of 2020 on Clean Technologies (2023)
17 page report on the impact of changed regulations in the US. Quite dense slides presenting various expected effects of the proposed legislation.
Good inspiration for: Balancing key takeaway bullet points with charts.
Leadership with a Powerful Purpose (2023)
18 page deck on how to most effectively lead as part of a transformation program. Goes over key qualities of great leaders in transformation settings, as well as how many leaders live up to that and examples of companies that have set up successful pipelines for future leadership.
Good inspiration for: Keeping a consistent structure with three pillars and expanding on those three pillars throughout the presentation.
The Future of Sales and Marketing Is Here Executive Perspectives (2022)
22 page deck on how consumer preferences are changing and what to do about it.
Good inspiration for: Presenting pitfalls and best practices in an engaging way.
The CEO’s Dilemma - Building Resilience Through Competitive Cost Position (2022)
23 page presentation on how to build a more resilient company in the face of external world pressures. Builds a burning platform and then presents four pathways to cost transformation.
Good inspiration for: Building a hierarchy of options.
See the rest of the industry reports and market overviews in the full list above.
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