
How to Write a Market Entry Report: The Structure McKinsey, BCG, and Bain Use
A market entry report compares geographies to support expansion decisions. Explore the structure McKinsey, BCG, and Bain use to build one.
Apr 8, 2026

Even though it’s 2026 and AI is changing the way we work, creating great and impactful presentations is as much craftsmanship as it is prompts and data. And like any craft, one of the best ways to learn is to study good examples.
In this article, we’ve rounded up over 750 different consulting decks from the top players in the game and highlighted some of their best publicly available work.
Consulting presentations are known for their structured storytelling, clear messages, and fondness for data-heavy slides.
Great consulting presentations are able to take complex topics and weeks or months of analysis and distill them into convincing narratives that are backed up by extensive data and often tens or hundreds of slides, yet whose main points and takeaways are easily understood and retold.
Consulting presentations serve very specific purposes within corporate environments. They are supposed to communicate large amounts of data, complex insights, and strategic recommendations in a way that can often both be presented and shared for later reading. They are often quite important and serious documents whose recommendations affect people’s work tasks, roles, and sometimes job security.
Therefore, consulting-style presentations are purposefully not very artsy or colorful as this would detract from the main messages being conveyed.
McKinsey is undoubtedly one of the most prestigious firms in the consulting industry and lauded for their ability to communicate compellingly through slides. They are known for their black-and-blue formatting and professional, strict slide structure.
McKinsey example 1: MTA: Financial Impact Assessment on 2020 Revenue of COVID-19 (2020)
This deck is a great example of how to communicate financial modeling in a way that is both easy to understand and shows the conclusions.

McKinsey example 2: USPS: Retail channel strategy (2012)
An old, but great short deck on retail channel strategy with an analysis of the current situation, vision, strategic priorities, initiatives, and roadmap.

McKinsey example 3: Building the bridge to global innovation (2025)
This deck beautifully showcases how to illustrate data analysis in many different and compelling ways.

For 100+ more McKinsey decks, see our full list of McKinsey presentations here. The list is divided into client project decks, industry reports and market overviews, McKinsey Global Institute reports, and some miscellaneous interesting decks.
BCG (or Boston Consulting Group) joins McKinsey in the upper echelons of consulting. Like McKinsey, they stick to a relatively strict slide structure with little use of colors. Their main colors are shades of green, complemented by bright blue, red, and yellow for highlighting. In the mid 2010s, BCG switched to a “T-model” of storytelling, where the main story points could be told in simpler slides (the crossbar of the “T”), which were backed up by detailed hidden slides which could be opened if needed (the body of the “T”).
BCG example 1: Bank of Maharashtra: Q3-FY23 Results (2023)
This deck expertly showcases how to benchmark performance in different types of charts.

BCG example 2: Melbourne as a Global Cultural Destination - Final Report (Summary) (2017)
A classic, well-structured consulting report from context to best practices benchmarking to trends to strategic priorities.

BCG example 3: In the Race to Adopt AI, Asia-Pacific Is the Region to Watch (2025)
This short deck is a good inspiration for using action titles to tell the full story.

See the rest of the more than 100 BCG decks in our article here. The list is divided into client projects, proposals, case and student materials, and industry reports.
Along with McKinsey and BCG, Bain rounds out the top-tier of consulting, otherwise known as “MBB”. Bain follows and equally stringent set of rules for slide design, sticking to a red-and-black palette that effectively uses colors to highlight main messages and key takeaways.
Bain example 1: 2023 Global Private Equity Report (2023)
This short, data-heavy deck gives a summary of the global private equity market. It does a great job of showing how to present data in a way that is neither monotonous or confusing, including how to use color to highlight the point of a slide.

Bain example 2: India Private Equity Report 2024 (2024)
Here is a second example of a report on the private equity market, but in a version that is meant to be read and not necessarily presented. The 55-page deck shows how to structure dense, text- and data-heavy slides while still keeping the main points clear and not becoming walls of text.

Bain example 3: Syracuse University Diagnostic report (2014)
This older deck focuses on assessing the current financial situation of the client, benchmarking with peers, and identifying areas of inefficiencies. Although not quite modern in its formatting, it does a great job of showing how to condense complex areas into one-pagers so it becomes digestible yet information-rich.

See the full list of 55+ Bain presentations in our article here.
Deloitte is one of the largest and most respected consulting firms in the world and part of the Big Four. They do a wide range of projects from more accounting-focused to implementation to strategy. Here are three great decks from Deloitte and the rest in a list below.
Deloitte example 1: New Brunswick Supply Chain Study: Final Report (2023)
This 70 page report details the commercial readiness and supply chain resilience of New Brunswick's energy grid. A great example of scoring frameworks used in different ways, as well as vendor evaluation.

194 page report on cost cutting opportunities at New Mexico State University. Focused on diagnostics and benchmarking, and follows the classic structure of purpose, overall opportunity areas, and then deep-diving into each area.

Deloitte example 3: Town of Tillsonburg: IT Strategic Review - Council Update (2014)
Short 20 page deck going over the IT strategy for the town of Tillsonburg, including a summary of recommendations, the costs of implementing these recommendations, a roadmap for implementation and the desired target operating model and state of IT.

To build presentations like a management consultant you can follow a few guidelines:
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